The SK Magic showroom is a multifaceted brand space that goes beyond product display. It invites customers to directly experience and engage with the brand. Designed to support product exhibitions, customer interaction and internal meetings, the showroom functions as an integrated, experiential environment.

The space boldly expresses SK Magic’s brand identity through its striking facade design. Drawing inspiration from the image of a house, roof-like structural elements reflect the nature of the brand’s diverse product lineup, which spans across everyday life.
In addition, the Smart Kitchen Zone, themed around the kitchen of the future, showcases SK Magic’s commitment to innovation and lifestyle integration.